I had the same thought when I saw this Moncler advert in a Harrods Man supplement in October Esquire magazine.

“I saw an unusual ad for Moncler (below left), which makes “outerwear,” featuring a man draped by a large red down jacket-like blanket, with a bird cage in his lap. It looked familiar, and then I remembered: the bird cage on the lap idea comes from Rene Magritte and his painting “The Therapeutist,” from 1937 (below right).
Is this a case of “imitation is the the sincerest form of flattery?” Or is Moncler just ripping off a Surrealist masterpiece with the assumption that most people will never know it’s not an original idea?”

Magritte, Moncler

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